• THREE MOMS. ONE WISH.

    We started Eleven Love because we needed a little more intention in our own busy lives. It turns out, we weren't the only ones.

  • Eleven Love began the way all the best things do: with a conversation between friends.

    Dawn and Alda first met at their daughters’ kindergarten. They were just two moms navigating the chaos of school runs and snacks. They bonded over a shared belief that even in the busiest seasons of life, there should be room for quiet moments, big dreams, and a little bit of magic.


    On November 11th, 2017, they decided to make it official. They wanted to create something that wasn’t just a product, but a reminder. They wanted something you could wear every day to bring you back to yourself. The original 11:11 Wish Bracelet was born from that first afternoon, and we’ve been handmade in Ottawa ever since.

  • In 2020, our path crossed with Amy, the creative heart behind Clover & Crow. What started as a design partnership quickly turned into a deep friendship. In 2024, it became a full partnership.

    Today, the three of us work together to create pieces that mean something. Dawn and Alda run the studio in Ottawa, while Amy handles the marketing and design from Winnipeg. We are still moms, we are still navigating the chaos, and we are still making every single wish bracelet by hand.

    We believe the smallest things carry the most meaning. Jewelry shouldn’t just be about how it looks. It should be about how it makes you feel. Whether it’s a wish you tie on your wrist or a gemstone you wear close to your heart, our pieces are designed to be anchors. They are quiet nudges to slow down, set an intention, and remember that you’re exactly where you’re supposed to be.

MEET THE TEAM

“Build a team so great, that no one knows who the boss is”. – Joshua Miller

Meet Dawn

CO-FOUNDER / COO / MAKER / WOO-WOO ADVISOR

Dawn is a mother of two and a devoted caregiver to her Bernese Mountain Dog companion, Winter. From a young age, she had a profound interest in the realms of intuition, energy, and the mysteries within the universe and life itself. Her journey began with the assembly of an extensive collection of oracle cards, crystals, and books. She was interested in all things related to energy, consciousness, healing, numerology and more. This exploration culminated in her attainment of mastery in Reiki. Subsequently, she unearthed a passion for crafting candles filled with the potent energies of crystals and Reiki energy. Presently, Dawn continues to infuse her endeavours with the same commitment and enchantment that have defined her journey. Within our organization, she is also known as the "go-to" expert for all things"woo-woo."

Meet Alda

CO-FOUNDER / MANAGING DIRECTOR / MAKER / DUMPLING MASTER

Alda, a mother of two and a dog-mom to a charming Morkie named Willow, spent several years in the high-tech industry before embarking on a transformative journey. She left her career to pursue yoga teacher training, marking the beginning of her spiritual exploration. During her years teaching yoga, Alda discovered a passion for graphic design and illustration, which blossomed alongside her newfound interest in crystals, healing energy, and jewellery. Merging all her passions, she created Eleven Love with Dawn. Alda is a nurturing soul who delights in caring for those around her. She has a love for food, animals, and all things mystical and magical. With her infectious laughter and warm spirit, she keeps our bellies full, our hearts happy, and our spirits lifted.

Meet Amy

CO-OWNER / CREATIVE DIRECTOR / KEEPER OF SNACKS

Amy is the founder and lead designer of Clover & Crow Design Co. and co-owner of Eleven Love. Her journey with the brand began in 2020, and simply put; it was love at first sight. Over the years, she continued to pour her heart into Eleven Love's growth, culminating in her becoming a partner in 2024. Amy's creative passion shines through in the brand's captivating branding, packaging, and photography—each a reflection of her vision and dedication to the brand. As a proud mama of two, Amy's life is a delightful blend of family and entrepreneurship. She is deeply passionate about collaborating with female-owned wellness businesses, driven by a desire to uplift and empower fellow ambitious moms in the entrepreneurial world. Amy is thrilled to continue her partnership with Eleven Love, eagerly embracing what the future has in store.

✨ A little everyday magic.
✨ A little everyday magic.
✨ A little everyday magic.
✨ A little everyday magic.
✨ A little everyday magic.
✨ A little everyday magic.
✨ A little everyday magic.
✨ A little everyday magic.
✨ A little everyday magic.
✨ A little everyday magic.
✨ A little everyday magic.
✨ A little everyday magic.
✨ A little everyday magic.
✨ A little everyday magic.
✨ A little everyday magic.
✨ A little everyday magic.
✨ A little everyday magic.
✨ A little everyday magic.
✨ A little everyday magic.
✨ A little everyday magic.
✨ A little everyday magic.
✨ A little everyday magic.
✨ A little everyday magic.
✨ A little everyday magic.

Love Stories —

The Eleven Love Effect

These sweet words remind us why we do what we do—intentional jewelry, heartfelt connections, lasting impact.

"I cannot say enough how much I love the wish bracelets from Eleven Love (ALL their products if I am being real).

They have truly been such a special token for me personally which is one of the reasons why I love to also gift them to special people in my life who I know could use them too! The first Wish Bracelet I ever received was the Soul Sister bracelet. It really was the beginning of something very magical for me - from then I was hooked! Every time I felt a pull within me I always looked for the corresponding Wish Bracelet that would link me with what I needed most! Internal healing, bravery, strength, power... anything that I needed to help me rise above. What I love most is that they are a token and a daily reminder of my intentions I have set. With every bracelet and every wish that I have made, let's just say I have yet to be disappointed! Every single time, no matter where I have been, every bracelet that has fallen off I have kept. I place them in my decorative jar where I see it daily, allowing me to feel the immense gratitude for all my wishes coming true!”

— MELISA WILLIAMS

“I absolutely LOVE Eleven Love’s beautiful 11:11 Wish String Bracelets!

Eleven Love has a beautiful message for all of their amazing works of art! You can truly feel the love and positive energy in every product! I’ve received gorgeous greeting cards that have wonderful designs and sayings that are perfect to pair with a bracelet or candle for a gift! I’m always extremely pleased by the thoughtfulness and personal touches added to all my orders! Eleven Love is my favourite shop, and they offer an array of amazing products! All my packages have shipped and arrived very quickly, and my items are always carefully and beautifully wrapped! I cannot recommend Eleven Love enough!”

— MAGGIE RAYNE

“Eleven Love is one of the greatest blessings in the world.

Since first discovering this amazing company I felt so connected with all they stood for and share with the world-love. The powerful messages and energy infusion of their bracelets and products have helped bring so much love and joy into my life. I start each day lighting the manifestation candle and using their manifestation elixir, the scent that fills the air radiates positive energy (although I know the reiki infusion also helps to bring it to an even higher level). Their wish bracelets are one of my favourites to give as gifts to friends; and have seen their power in bringing dreams to life. It was at one of my all-time favourite conferences that a Soul Sister bracelet fell off; and met one of my best friends to date. Thank you so much to the Eleven Love team for all you are bringing into this world; thank you for cultivating products that radiate love and positivity. The world needs you. I am so grateful for the positivity Eleven Love has brought into my life! Thank you so much!

— AVA TAVERES

JOIN OUR MAILING LIST

Sign-up and receive 15% off your first order.